Is Yokohama Sponsoring Your Favorite MLB Team
April 2013 – Yokohama Tire Corp. announced that it will be a marketing sponsor for the Cincinnati Reds, New YorkYankees and Los Angeles Angels for the 2013 Major League Baseball season.
According to Fred Koplin, Yokohama’s director of marketing communications, “These are three strong teams ingreat markets for us.”
All of the deals with each team will feature various signage around the ballparks and scoreboards, as well asfan giveaways and other promotions during the season.